The Virginia Farm Bureau recently joined the U.S. Farmers and Ranchers Alliance, a newly formed alliance consisting of a wide range of prominent farmer- and rancher-led organizations and agricultural partners. This marks the first time agricultural groups at the national, regional and state levels have collaborated to lead the dialogue and answer Americans’ questions about how we raise our food – while being stewards of the environment, responsibly caring for our animals and maintaining strong businesses and communities.
USFRA recently held town hall meetings across the country to discuss concerns uncovered by surveys commissioned by USFRA, and answered questions from audience members and online participants.
The surveys found that Americans think about food production a lot, yet 72 percent of consumers say they know nothing or very little about farming or ranching. Many consumers think the United States is on the wrong track with regard to the way the nation produces food.
Consumers surveyed said some of the agricultural topics with the most confusing information include the use of pesticides and antibiotics and genetic engineering in crops. Seventy-nine percent of those surveyed said that producing healthy choices for all consumers is very important for farmers to consider when planning farming practices.
For more information, visit http://www.usfraonline.org/
**Farm Bureau is offering a USFRA message training program on the morning of Legislative Day, January 24, 2012, for County Farm Bureau leaders. At this message training program, you will
- Learn how to better communicate with consumers
- Receive a brief overview of USFRA’s communications strategies, and learn why it’s important to listen to consumers to better understand their concerns. Increased consumer skepticism about the food production system should be addressed with the right language
- Learn to view different scenarios and various reactions
- Be able to communicate more comfortably and effectively with consumers
- Be able to incorporate research-tested messages when communicating about your farm
Seats for this program are limited. Please register as soon as you can if you are a County Farm Bureau leader. Contact your Field Services Director for details.