USDA launches campaign to promote strengthened ‘Product of USA’ label

U.S. Secretary of Agriculture Brooke Rollins announced a national campaign to promote the updated “Product of USA” voluntary labeling standard for meat, poultry and egg products. The standard, which took effect Jan. 1, requires that animals be born, raised, harvested and processed in the United States for a product to carry the label.

Rollins said the change is designed to provide transparency for consumers and ensure that farmers committed to a fully domestic supply chain can compete fairly.

Administration officials noted that the update comes as the U.S. continues to lose family farms and faces a 75-year-low national cattle herd, even as consumer demand for beef has grown.

The updated definition ends the previous practice of allowing imported meat to qualify as domestic after minimal processing. Companies choosing to use the label must meet the fully U.S.-sourced requirement.

Virginia agriculture leaders say the shift aligns closely with state efforts to strengthen local beef production. The Virginia Verified Meat program, launched in 2025, certifies beef born, raised and processed within the commonwealth. Created through 2024 legislation, the program aims to support local producers, ensure truth in labeling, and increase consumer trust in Virginia-sourced meat. It also complements recent state legislation requiring lab grown or cell-cultivated proteins to be clearly labeled to prevent misleading marketing.

Jake Tabor, Virginia Farm Bureau legislative specialist for livestock issues, said the federal and state standards work hand in hand.

“Virginia’s livestock producers take pride in raising a high-quality product from start to finish, and both the ‘Product of USA’ and Virginia Verified Meat standards help ensure that commitment is recognized,” Tabor said. “Clear labeling gives Virginia farmers the fairness they deserve and gives consumers confidence that choosing local truly supports our communities.”

The announcement is part of USDA’s broader effort to strengthen domestic processing capacity and support American farmers.

EPA Expands E15 Fuel Availability to Lower Costs at the Pump

The U.S. Environmental Protection Agency announced a temporary emergency fuel waiver that will allow nationwide sales of E15 gasoline and remove federal barriers to selling E10 fuel across the country. The action, taken in consultation with the Department of Energy and under authority of the Clean Air Act, is designed to strengthen the domestic fuel supply and provide Americans with relief at the pump ahead of the summer driving season.

Beginning May 1, 2026, EPA’s waiver will keep E15 — gasoline blended with 15% ethanol — available nationwide and prevent supply disruptions during peak travel months. Without this action, roughly half the country would be unable to sell E15 this summer. The waiver also temporarily removes enforcement of state “boutique fuel” requirements, allowing a consistent national fuel standard and improving distribution efficiency.

EPA Administrator Lee Zeldin said the move will increase fuel supply and consumer choice while maintaining environmental protections. Agriculture Secretary Brooke Rollins emphasized that year‑round access to E15 benefits both drivers and farmers by expanding markets for American‑grown biofuels and supporting domestic energy independence.

E15 is already offered at more than 3,000 gas stations nationwide and is often a lower‑cost option for consumers. By temporarily easing volatility and blending requirements for gasoline, EPA aims to reduce reliance on imported fuel, lower energy costs and reinforce America’s domestic energy supply.

The waiver will initially remain in effect through May 20, 2026, with EPA continuing to monitor fuel supply conditions and prepared to extend the action if necessary.

2026 General Assembly Update: Week 8

Session is wrapping up fast! With just one week to go, our team is hard at work advocating for full funding of AgBMP cost-share programs and supporting key partners like Virginia’s meat processors. As session winds down, we’re gearing up to hit the road for regional policy development meetings. We hope to see you there! 

2026 General Assembly Update: Week 6 Crossover

Halfway through the 2026 General Assembly session, your advocacy is making a difference in Richmond! From progress on biosolids legislation to protecting key labor exemptions, Farm Bureau policies continue to advance at the General Assembly. Catch this week’s highlights and see what’s ahead as we prepare for Budget Sunday and our upcoming Farm Woman Lobby Day and Centennial Celebration.

2026 General Assembly Update: Week 5

Virginia Farm Bureau is back with your Week 5 General Assembly update! 

This week:

• HB1375 (Paraquat ban) gets carried over to 2027, effectively stopping the bill for this session.

• PFAS levels in biosolids take center stage as SB386 proposes thresholds that could amount to a land‑application ban.

• Plus, thank you to the 100+ county leaders who made Legislative Day a huge success!

Stay informed. Stay involved. Agriculture’s voice matters at the Capitol. 🌱

2026 General Assembly: Week 4

🎥 Week 4 General Assembly Update is here!

This week, we’re updating you on Delegate Clark’s HB 1375, which would ban a critical pesticide used by Virginia farmers. We’re also tracking bills that support our new VFBF policy for a producer‑friendly definition of agrivoltaics.

And we’re gearing up for Legislative Day, when more than 100 Farm Bureau members will meet with legislators to advocate for agriculture’s top priorities, including:

🌱 AgBMPs
🍎 Commodity Checkoffs – Apple & Peanuts
🖥️ Data Centers
🌲 Growing the Agriculture & Forestry Industry
🌿 Invasive Species & Noxious Weeds
👷 Labor
🐄 Large Animal Veterinary Shortage
🥩 Misbranded Labeling of Meat
🧪 Pesticides: Ban on Paraquat
☀️ Solar
🧫 Testing PFAS/PFOA in Biosolids Application
🦌 Wildlife Depredation

Stay connected as we continue advocating for Virginia agriculture.

2026 General Assembly: Week 2

A quick look at this week’s General Assembly highlights: progress on truth-in-meat labeling, mixed outcomes on farmworker wage policies, a win for local invasive‑species control, and a weather‑related shift of Legislative Day to Feb. 8–9. Stay safe, stay warm and stay tuned for more updates!

Virginia Issues Emergency Transportation Waiver for Winter Storm Relief (Jan. 22 – Feb. 5, 2026)

photo of snow storm

Virginia Issues Emergency Transportation Waiver for Winter Storm Relief (Jan. 22 – Feb. 5, 2026)

As Virginia prepares for significant winter weather—expected to include snow, ice, and freezing rain—the Commonwealth has activated an emergency transportation waiver to support rapid response and recovery. Effective January 22, 2026, through February 5, 2026, the Virginia Department of Motor Vehicles (DMV) has authorized a temporary suspension of certain transportation regulations for carriers engaged in winter storm relief efforts.

This emergency order is designed to help move critical supplies and services quickly and safely across the state as severe weather threatens to impact infrastructure, utilities, and essential community needs.


Why the Waiver Was Issued

This action follows the Governor’s State of Emergency (EO‑11), issued in anticipation of the winter storm expected to significantly affect Virginia—particularly on January 24–25, 2026. By loosening specific transport restrictions, the Commonwealth aims to ensure that emergency crews, utility service providers, and supply carriers can reach affected areas without unnecessary delays.


Key Details of the Transportation Waiver

📅 Duration

January 22, 2026 – February 5, 2026

The waiver is active for the duration of direct emergency assistance or 30 days, whichever is shorter.


🚚 Who the Waiver Applies To

Carriers providing direct assistance in winter storm response, including:

  • Emergency relief supplies
  • Food, fuel, water, and medical materials
  • Infrastructure restoration equipment
  • Utility repair and restoration services
  • Other goods essential to protecting life, property, and critical services

📌 What the Waiver Includes

1. Registration & Licensing Relief

Carriers participating in emergency relief operations receive a temporary waiver of certain registration and licensing requirements.

2. Weight & Width Exemptions

To accelerate transport of heavy and oversized equipment, Virginia is easing some size and weight restrictions on VDOT‑controlled roads, including:

  • 3‑axle trucks: Up to 60,000 lbs allowed
  • Additional allowances for vehicles supporting utility and relief missions

Important: These weight exemptions do not apply to posted bridges or structures.

3. Hours-of-Service Flexibility

The order activates FMCSA Section 390.23, which provides relief from federal hours‑of‑service regulations during emergencies. This allows drivers supporting storm response to operate with expanded flexibility, coordinated through the Virginia Department of Emergency Management (VDEM).


Limitations to Be Aware Of

Even with the emergency flexibility, certain restrictions remain in place to protect public safety and infrastructure:

  • No weight exemptions on interstate highways unless a separate federal emergency declaration is issued.
  • Posted bridges and structures remain restricted regardless of this waiver.
  • Exemptions only apply while carriers are engaged in direct emergency assistance—once normal operations resume, so do standard regulations.

Supporting Virginia’s Winter Storm Response

Emergency transportation waivers like this one play a critical role in ensuring that help arrives where it’s needed most—especially when hazardous weather threatens essential infrastructure and community services. By temporarily suspending certain administrative and operational barriers, Virginia is equipping disaster-response teams and partner organizations with the flexibility needed to act quickly and efficiently.

As winter weather unfolds, carriers participating in relief efforts should stay informed of any updates from the Virginia DMV, VDEM, and state officials regarding travel conditions, safety requirements, and changes to emergency declarations.