This summer, members of the Washington County Young Farmers Committee produced a two 30-second commercial on the importance of agriculture on the economy of Southwest Virginia. The commercials ran on WCYB-TV in September and featured cameos from Governor Bob McDonnell and Congressman Morgan Griffith.
“The thought literally just hit me that if everybody else takes to the air waves to promote their cause, why can’t we?” said Bear Lloyd, chairman of Washington Count YFs.
Lloyd contacted WCYB, who shot the commercials. He then contacted Griffith’s office and Secretary of Agriculture Todd Haymore’s office, and sent in a request to Governor’s McDonnell’s for his comments on agriculture. Lloyd said everyone was supportive.
The commercials ran for two weeks, several times a day.