Today’s farmers and ranchers are accustomed to wearing a lot of hats, juggling a variety of roles to meet the demands of 21st-century agriculture. Mindy McCroskey of Bristol, Virginia, is a good example of this multi-tasking trend. To hear her tell it, she’s just doing what comes naturally.
“I’ve lived on a farm my whole life,” she says. “I can’t remember a time when I didn’t love cattle. I started showing at 4H when I was 9 and got my first registered Simmental when I was 11.
“Right now I have 19 cows and their calves, all registered Simmentals. They’re not as large framed as some of the breed. And while people may picture Simmentals as gold or white or red, I raise black cattle,” she says. “Black cattle are just sort of popular around here.”
In an effort to better promote the Farm Bureau Chevrolet, Buick and GMC member discount, Virginia Farm Bureau Senior District Field Services Director Mark Dawson and his team led a major dealer outreach effort this spring. Virginia field staff visited 67 GM dealers across the state, distributing membership brochures and Farm Bureau window clings, answering questions about the program and encouraging dealers to participate in joint marketing opportunities with county Farm Bureaus.
“If we are really going to be partners with our dealers, they need to know who we are and feel comfortable communicating with us,” said Dawson. “When you reach out and put a face with a name, it improves relationships, and you’re more likely to get contacts and interaction between your partner and the county Farm Bureaus.”