“We’re going to talk about something a little uncomfortable,” announced agriculture communicator and social media influencer Janice Person.
She was leading a Dec. 3 discussion titled Stepping into the Uncomfortable at the Virginia Farm Bureau Federation 2019 Annual Convention in Norfolk. Person was teaching farmers how they can have productive discussions about modern agriculture with friends, family and strangers.
“It’s like you’re an awkward kid in the first day of junior high again. It’s so hard to step up and have conversations with people who don’t understand modern agriculture,” Person said. “But the 98% of Americans who don’t farm for a living can really have an impact on our businesses and lives,” so it’s important for farmers to engage them.
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