STATE SUCCESS: Virginia FB Strengthens Partnership with GM Dealer Days

GM Farm Bureau Day Flier 1In an effort to better promote the Farm Bureau Chevrolet, Buick and GMC member discount, Virginia Farm Bureau Senior District Field Services Director Mark Dawson and his team led a major dealer outreach effort this spring. Virginia field staff visited 67 GM dealers across the state, distributing membership brochures and Farm Bureau window clings, answering questions about the program and encouraging dealers to participate in joint marketing opportunities with county Farm Bureaus.

“If we are really going to be partners with our dealers, they need to know who we are and feel comfortable communicating with us,” said Dawson. “When you reach out and put a face with a name, it improves relationships, and you’re more likely to get contacts and interaction between your partner and the county Farm Bureaus.”

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