
The COVID-19 pandemic left supermarkets reeling from undersupply and supply chain breakdowns, causing consumers to explore new markets and develop new food-purchasing habits.
A survey from the U.S. Department of Agriculture, Colorado State University, Pennsylvania State University and the University of Kentucky found farmers markets and direct-from-producer sales will likely benefit from the shift in consumer behavior.
Thirty-five percent of survey respondents said they had purchased food from at least one new food outlet during the pandemic. Of those, 6% purchased from farmers markets, direct-from-producer and community-supported agriculture businesses.
An additional 17% of respondents purchased food from a combination of farmers markets, CSAs, direct sales, artisan markets, local restaurants and food boxes.
The study also revealed 31% of consumers who began purchasing food from farmers markets during the pandemic have continued to do so, as well as 34% of consumers who purchased from CSAs and direct sales.
Continue reading




